Marketing, Branding, PR

There’s a writeup on Tech Dirt which talks about how Intuit’s management lacks any understanding of the Streisand Effect when it attracted more attention to an interview with their CEO, Sasan Goodarzi, gave to The Verge. Intuit’s communications department turned what would have been a short, terse exchange in an otherwise cupcake interview into a much more interesting story by demanding The Verge remove or edit the podcast.

Everyone is focused on brief flare-up the host and CEO had around Intuit’s lobbying efforts, but no one is pointing out the utterly hilarious part of the exchange where he declares “I am Intuit!” Does Sasan have a history of megalomaniacal moments? This company might be worth following.